DIPLOMA

PUBLIC RELATIONS (PR)

The Art of Effective Communication, A PR Practitioner’s Journey.
  • SAQA ID: 24407
  • NQF: 6
  • CREDITS: 360
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  • Full-time: 3 years
  • Part-time: 3 - 4 years
  • Distance: 3 - 4 years
  • Online: 3 - 4 years

Why choose the Diploma in Public Relations programme?

Do you want to become a skilled public relations professional, a key player in helping organisations thrive in the market? As a PR expert, your mission is to effectively promote businesses and their products through two-way communication with the public. Our programme offers a comprehensive education covering essential subjects like public relations, communication science, media studies, business economics, and communication law. With a focus on organisational management and promotional development, we empower you to enhance awareness among target audiences and grasp their purchasing power. This Diploma lays a strong foundation for a successful career in public relations, where you’ll have a pivotal role in elevating businesses and their offerings.

Course Information

You may enter the Diploma Programme, with any one of the following:

  • A Grade 12 Certificate with admission to diploma studies
  • An NQF level 4 qualification or equivalent
  • Prior learning is taken into consideration
The Diploma in Public Relations is accredited by the Higher Education Quality Committee [HEQC] of the Council on Higher Education [CHE] and is registered on the National Qualifications Framework [NQF] with the South African Qualifications Authority [SAQA].

Berea College of Technology (Pty) Ltd is registered as a Private Higher Education Institution with the Department of Higher Education and Training (DHET), with registration number 2000/HE07/004.

On successful completion of the programme, the student will receive a Diploma in Public Relations certificate conferred by the College Rector at the college’s official graduation ceremony.

  • Public Relations Practitioner – Pay Estimate: +/- R190 000 to R300 000 a year
  • Influencer Marketing Manager – Pay Estimate: +/- R150 000 to R380 000 a year
  • Junior Public Relations Officer – Pay Estimate: +/- R195 000 to R250 000 a year
  • Public Relations Representative – Pay Estimate: +/- R200 000 to R400 000 a year
  • Communications Officer – Pay Estimate: +/- R330 000 to R540 000 a year
Contact a career consultant on campus or online, who will take you through the affordable Diploma in Public Relations pricing structure and explain our flexible payment options.

Customised study materials which meet the programme outcomes can be accessed from the Learner Management System, Moodle. A prescribed book list is available from the academic manager at the start of the programme, although the study guide available on Moodle will sufficiently cover the exam requirements.

Moodle is an online platform, where registered students receive their study materials and other online support material with zero data costs.
  • Explore engaging online content, crafted by subject matter experts.
  • Access to customised academic repository with assignments, videos and PowerPoint lessons.
  • 24-hour access.

Once you have achieved the Diploma in Public Relations professional training at BCT you can progress to other programmes offered by us or you can earn credits from public tertiary education institutions.

Refer to the SAQA fact sheet for more options to study further.

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