Unleash Your Digital Potential and transform Dreams into Clicks.
Why Choose the Higher Certificate Programme?

This Higher Certificate course strives to give students the skills they need for the world of Digital Marketing. The programme combines theory and hands-on training, helping students understand important concepts and how to use different software tools in the field.

On completion of this course, students will be well-prepared to take on roles in Digital Marketing. These skills are not only important for personal growth but also opens up opportunities for employment and career advancement.

The curriculum covers: Digital Marketing, End-User Computing, the Digital Marketing Environment and a practice module for hands-on training.

Whether you’re just starting out or already working but need certification, this programme is designed to support your journey toward a brighter future in Digital Marketing.

Turn your dreams into your destiny by setting out on the journey to success through Digital Marketing.

Course Information

You may enter the Higher Certificate programme, with any one of the following:
  1. National Senior Certificate, NQF Level 4 granting access to Higher Certificate studies
  2. Senior Certificate, NQF Level 4
  3. National Certificate Vocational, NQF Level 4 granting access to Higher Certificate studies
The Higher Certificate in Digital Marketing is accredited by the Higher Education Quality Committee [HEQC] of the Council on Higher Education [CHE] and is registered on the National Qualifications Framework [NQF] with the South African Qualifications Authority [SAQA].
Berea College of Technology (Pty) Ltd is registered as a Private Higher Education Institution with the Department of Higher Education and Training (DHET), with registration number 2000/HE07/004. On successful completion of the programme, the student will receive a higher certificate conferred by the College Rector at the college’s official graduation ceremony.
  • E-commerce Administrator – Pay Estimate: +/- R336 000 to R600 000 per year
  • Social Media Consultant – Pay Estimate: +/- R201 000 to R270 000 per year
  • Digital Marketing Assistant – Pay Estimate: +/- R 150 000 to R198 000 per year
  • Email Marketing Administrator – Pay Estimate: +/- Pay Estimate: +/- R74 000 to R253 000 per year
1st Semester Subjects
  • Digital Marketing
  • Business Communication
  • Business Management Fundamentals
  • End-User Computing
2nd Semester Subjects
  • Digital Marketing Environment
  • Marketing Management
  • Digital Marketing Practice
Contact a career consultant on campus or online, who will take you through the affordable Higher Certificate in Digital Marketing pricing structure and explain our flexible payment options.

Customised study materials which meet the programme outcomes can be accessed from the Learner Management System, Moodle. A prescribed book list is available from the academic manager at the start of the programme, although the study guide available on Moodle will sufficiently cover the exam requirements.

Moodle is an online platform, where registered students receive their study materials and other online support material with zero data costs.
  • Explore engaging online content, crafted by subject matter experts.
  • Access to customised academic repository with assignments, videos and PowerPoint lessons.
  • 24-hour access.

Once you have achieved the Higher Certificate in Digital Marketing professional training at BCT you can progress to other programmes offered by us or you can earn credits from public tertiary education institutions.

Refer to the SAQA fact sheet for more options to study further.

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