Marketing Management is a critical career field that includes strategy and execution to promote a company’s products and services. The marketing management strategy meets the company’s marketing goals and includes price points, product specifications, market location, and promotion.

Why Choose the Programme?

The purpose of this qualification is to provide students the opportunity to acquire skills required to perform basic and elementary functions in the Marketing field. Training for this programme is both theoretical and practical. It allows students to grasp fundamental knowledge in the workings of various software packages and the commercial environment and select Marketing and general IT software packages. The skills, knowledge and understanding demonstrated within this qualification are essential for social and economic transformation and contributes to the upliftment and economic growth within the business sector. The students are trained to assist management with various administrative duties.>

Course Information

You may enter the programme, with:

  • A complete NSC with a certificate endorsement and a pass in English.
  • Or

  • Senior Certificate complete with English.
  • Or

  • National Certificate (Vocational) NCV Level 4 with a minimum of 40% in Communication or English.

The Higher Certificate in Marketing Management is accredited by the Higher Education Quality Committee [HEQC] of the Council on Higher Education [CHE] and is registered on the National Qualifications Framework [NQF] with the South African Qualifications Authority [SAQA].

Berea College of Technology (Pty) Ltd is registered as a Private Higher Education Institution with the Department of Higher Education and Training (DHET), with registration number 2000/HE07/004.

Upon successful completion of this programme, learners will receive a Higher Certificate in Marketing Management.

  • Digital Marketing Administrator – Pay Estimate: +/- R150 000 to R300 000 a year
  • Marketing Assistant – Pay Estimate: +/- R150 000 to R300 000 a year
  • Digital Coordinator – Pay Estimate: +/- R120 000 to R350 000 a year
1st Year 1st Semester Subjects
  • Marketing Management
  • Business Communication
  • Business Management Fundamentals
  • Marketing Metrics
1st Year 2nd Semester Subjects
  • Marketing Practice
  • End User Computing
  • Consumer Behaviour
  • Digital Marketing Environment
  • Social Media and Communication
Contact a career consultant on campus or online, who will take you through the affordable Higher Certificate in Marketing Management pricing structure and explain our flexible payment options.

Customised study materials which meet the programme outcomes can be accessed from the Learner Management System, Moodle. A prescribed book list is available from the academic manager at the start of the programme, although the study guide available on Moodle will sufficiently cover the exam requirements.

Moodle is an online platform, where registered students receive their study materials and other online support material with zero data costs.
  • Explore engaging online content, crafted by subject matter experts.
  • Access to customised academic repository with assignments, videos, and PowerPoint lessons.
  • 24-hour access.

Once you have achieved the Higher Certificate in Marketing Management, you can progress to other programmes offered by the College or you can earn credits from public tertiary education institutions, subject to the institutions entry requirements.

Refer to the SAQA fact sheet for more options to study further.

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